February 10 2026

Not Everyone Wants Free Marketing

In an interesting twist, First Premier Bank, an issuer of credit cards to low-income and credit-impaired consumers, is suing CardHub, a consumer education website, that provides consumers with information about credit card products.  First Premier, which is known as an issuer of high-rate, high fee credit cards, is claiming that CardHub is in violation of trademark law by using the bank’s card information on its website. Or is it just that the comparison of its terms to others looks really bad? [8/22/14]