Using the “B” Word Can Help Your Marketing Efforts

Yes, that “B” word, “banking.”  A survey by the Missouri Credit Union Association revealed that the primary reason consumers gave for not joining a credit union was a lack of familiarity with what credit unions are all about.  Using the term “banking” or “bank” in marketing and advertising materials helped consumers to understand what credit unions offer by using terminology with which they are familiar. [3/23/15]