Amazon Pilot Reveals CU Challenges

Amazon’s Credit Card Marketplace, a new credit card application portal, is seeing low success rates from the credit unions participating in its pilot program. Two possible reasons have been identified:  1) Credit unions are putting up too many barriers between the “Apply Now” button and the card approval, and 2) The fact that many of the applicants who persisted through the approval process didn’t meet underwriting standards. [1/9/15]