Links in “Marketing”

CUNA Marketing and Business Development Council releases a white paper that warns credit unions not to assume that switching to a community-based charter will means automatic growth. Instead, community credit unions need to identify their niche in their marketplace and develop strategies to promote that niche. [9/13]

The NCUA's letter should prompt federal credit unions to do two things: 1) review their advertising practices, and 2) take a closer look at the requirements for associational common bonds, which are recounted in this post. [9/6]

NCUA letter to credit unions warn against overly aggressive advertising campaigns that advertise membership is "open to anyone," including those that include first joining a particular association. [9/5]

Perhaps you too have noticed that over the past three weeks (7/23 to now 8/14) the CFPB has not issued a single press release. This marks (by far) the longest gap for a press release in quite some time (September 2011). What does it all mean? [8/14]

If your marketing plan doesn’t address or consider the following four items, you may be out of step with the direction financial services marketing is taking: Value Proposition, “Sheconomy,” Millennial Generation, Evolving Social Media Platforms. [8/5]

Even if your bank doesn't plan to manage multiple social media accounts, you may want to create a Twitter profile, for example, using your bank's name to prevent someone else from setting up a fake profile and posting embarrassing material, like someone did with Bank of America. [8/2]

Website now offers NCUA labels, logos, insurance brochures and signs that CUs may use on their own websites and social media channels. [7/24]

Despite a comprehensive marketing campaign, a $2 fee was what it finally took to convince members of Verify CU to change paper statements to electronic statements. [7/1]

Interesting angle on deception in advertising. Application to FIs merits consideration. [6/25]

CUs are increasingly using social media as a marketing tool, but most don’t have a written social media policy to address regulatory compliance, privacy and other important issues; here's what the FFIEC is proposing they do about it. [5/30]