Links in “Marketing”
- 2013âs Most Popular Marketing Articles
K. Youâve gotten your new marketing budget approved for 2014 and now itâs time to develop those marketing campaigns. Creditunions.com has provided links to their most read marketing articles from 2013. Hereâs a chance to learn from your peerâs successes. [12/23]
- Five Things You May Need to Change on Your Website
We all agree that having an effective website is key to your marketing success. However, your website may actually be annoying your members and potential members. Here are five things you should consider and change, if necessary, as soon as possible. [12/11]
- Three Tips for Working Within a Tight Marketing Budget
Boards of directors always want to see more marketing to members. They just donât want to pay for it. This article provides useful tips for how to make the most of a small marketing budget. [12/4]
- Donât Let TCPA Catch You Unaware!
TCPA (the Telephone Consumer Protection Act) was enacted in 1991. So why is it a big deal now? Two reasons: lawyers have discovered it and are using it to win large settlements in class action suits and a recent amendment now requires that you obtain prior express written consent before you make telemarketing calls to your members. [11/25]
- The Biggest Mistakes You Can Make When Marketing to Women
The key is to avoid using stereotypes that condescend to women. Your goal should be to portray women as smart and not frivolous. This articles provides specific examples of the wrong approach versus the right approach. [11/21]
- CBA to CFPB: It’s Not Just About the Money
In response to the CFPB's marketing study that finds financial institutions devote 25 times more money to marketing than education, the Consumer Bankers Association responds that it is "not about the money spent, but the quality and effectiveness of the program." [11/20]
- Marketing $ v. Education $: It’s a Marketing Blowout
CFPB releases study finding that marketing dollars spent by the financial services industry outpaces financial education dollars by 25 to 1. CFPB aims to neutralize that. [11/19]
- 4 Steps to Generate Media Coverage for Your Credit Union
If you donât want your credit union to be a well-kept secret, learn the four steps you can take to foster a relationship with the media to ensure consistent coverage. [10/3]
- Robocop: FTC’s New Rules on Robocalls Soon to Take Effect
Effective October 16, 2013, the FTC will implement two significant changes to the 1991 Telephone Consumer Protection Act (TCPA). Here is what you need to know. [9/26]
- The Four “D”s of the CFPB
Speaking at the American Banker Regulatory Symposium, CFPB's Cordray lays out the four D's that plague consumers and the efforts to combat those D's. They are: deceptive marketing, debt traps, dead ends, and discrimination. [9/25]
