Links in “Marketing”
- The Hunted Becomes the Hunter: Hackers and the FTC
The Federal Trade Commission is looking to expand the technological arsenal that can be used in the battle against illegal phone spammers by challenging DEF CON 22 attendees to build the ultimate âhoneypotâ to lure in and identify perpetrators of illegal robocalls. [6/17/2014]
- Risk Watch 13: Top Five Website Compliance Mistakes
Does your website make any of these top five errors? Find out in this episode of Risk Watch. This video describes the top five website compliance mistakes that AffirmX Analyst Dustin Stanley sees in his reviews for financial institutions throughout the country. [5/19]
- FTC Throws “MAP” Slap
The FTC charges mortgage lead generator with violating the Mortgage Acts and Practices Advertising Rule (MAP) as a result of deceptive marketing and practices. [5/9]
- Facebook Dramatically Increases Advertising Costs
Credit unions that have a page on Facebook will be interested to know that the percentage of their fans who see their posts is going to decrease from 16% to 1%. This makes organic popularity nearly impossible, and dramatically increases the cost of advertising  your page. [5/7]
- White House: Big Data Personalization Could Lead to Discrimination
Marketers can use big data to customize their offerings to consumers, but that also leaves room for subtle and not-so-subtle forms of discrimination in pricing, services and opportunities, the White House warns in a recent report. [5/7]
- Marketing Budgets on the Rise
Survey finds that while budgets and manpower remained strained at financial institutions, marketing budgets are on the rise, if only slightly. [4/4]
- Demise of the Brick-and-Mortar Branch?
Many are wondering how much longer physical branches will last in a time when more and more transactions are being conducted online. However, this article asserts that having a physical location is an important part of branding. For what credit unions can do about this, see this article. [3/25]
- Survey: 78% Say Online Advertising is More Important in 2014
Survey of senior marketing executives at 233 banks looks at the importance of various marketing channels in 2014. Top of the list (at 78%) was online advertising. Bringing up the rear was print advertising, which 8% of survey respondents said would be more important in 2014. [3/13]
- FTC Delivers Strong What-Not-to-Do in Marketing
Ongoing regulatory battle against deceptive marketing includes latest FTC efforts against 10 dealerships for deceptive marketing practices. Review of complaints will provide marketing personnel insights into what not to do. [1/10]
- Members Just Want to Be Understood
Privacy concerns aside, a recent survey of over 1,200 adults reveals most consumers really want businesses to understand them on a personal level. This means tailoring your information to individual members could be the key to successful marketing. [12/31]
